ABOUT US
OUR ORIGIN STORY:
While the foundation of Fertile Ground Beer Co. is built off more than 60 years’ experience in the craft beer industry, its name and concept are derived from a Jackson’s first TEDx event held in the iconic Capri Theater in 2014.
The spirit of TED is “ideas worth spreading” and the TEDxJackson event in 2014, themed “Fertile Ground,” delivered just that. A carefully curated group of speakers and thought leaders shared ideas throughout the course of the day while attendees were reminded of the limitless opportunities that exist in Mississippi, especially Jackson.
As entrepreneurial ventures and ideas took root over the following months and years, it was Spring 2020 when Fertile Ground Beer Co. was born.
OUR ETHOS:
Recognizing the transcendent nature of beer, Fertile Ground Beer Co. brews beer to connect people and cultivate community. Fertile Ground is a progressive and innovative craft brewery creating bright, clean, and contemporary beer utilizing traditional brewing techniques.
OUR CORE VALUES:
Core values come in many different forms, some seem scripted and disingenuous, while others are evocative calls to action.
For the Fertile Ground team, our core values are the benchmark of all that we do and our navigational beacon. Our core values drive every aspect of our operations and our community.
At Fertile Ground, we hire, train, and base employment on these core values. We grow our company on these core values and our ethos.
In the end, our goal is to not only make contemporary and innovative beer, but it is also to positively impact every person we encounter and provide our community with an extraordinary experience.
We make bright, clean, and contemporary beer for everyone.
“The process of evolution is to transcend and include.” – Ken Wilber
Our goal every day is to democratize beer by providing unique and curated experiences for craft beer enthusiasts and those that are embarking on their inaugural craft beer journey. Here is an example of how we live this value: Every member of our staff has gone through some degree of Certified Cicerone training and is equipped with the knowledge and understanding to help you find one of our beers that fits your palette.
We recognize people are our strength.
“None of us ever really achieves anything absolutely alone.” – Kermit the Frog
From our customers to our coworkers, people are at the heart of everything we do. We embrace everyone for who they are and work to build community around all our people. Here is an example of how we live this value: Our team member benefits package is designed to be more than just “competitive”, its designed to make sure that the financial, mental, physical, and emotional needs of our coworkers are taken care of at every step of their journey with Fertile Ground.
We believe the best life is a balanced life.
“Be moderate in order to taste the joys of life in abundance.” – Epicurus
Whether it is drinking our beer in the taproom or finding the optimal work life balance, we believe moderation is critical in every aspect of our existence. Here is an example of how we live this value: Travel is an enriching experience on many levels, and we want all our team members to enjoy such. Regardless of whether a team member is a beer server in the taproom or the CFO, after one year of service and each year thereafter, every Fertile Ground team member receives a $1,000 travel allowance to go towards travel expenses of their choosing.
We remain curious and innovative.
“Curiosity is the engine of achievement.” – Sir Ken Robinson
Kaizen is a Japanese term meaning “change for the better” or “continuous improvement.” From brewing processes and selecting beer styles to how our customers interact with our taproom space, we approach every aspect of Fertile Ground from the perspective of continuous improvement by asking questions and remaining keenly focused on innovation.
Here is an example of how we live this value: In pushing the boundaries of flavor profiles for our beers, we are continually experimenting with different native and non-native fruits for our fruited sour series, Contours of Light. In addition, we leverage a one BBL pilot system for research and development beers in order to stay on the front end of trends and set new ones.